Your Marketing Team Tells Your Story. I Get Reporters to share it.
I'm Julia, a former TV reporter turning everyday business moments into media coverage, building real, lasting credibility. The kind that gets noticed by people. And by AI.
You're Doing Everything Right.Why Is No One Noticing?
You show up. You post. You work hard on your brand.
And still, a less-impressive competitor gets the headline. The podcast invite. The client referral.
That's frustrating. And it's not your fault.
Most marketing teams are trained to say what you want people to hear. Reporters are trained to notice what a stranger would actually care about. When that gap stays open, you stay invisible, even while doing great work.
Here's what's changed the stakes: people don't just Google you anymore. They ask AI who the best option is. And AI doesn't pull its answer from your website. It pulls from what's already been said about you: real coverage, real mentions, real credibility, out in the world.
No earned media, no AI visibility. It's that simple.
I close both gaps, helping you get noticed by reporters, and by extension, by the tools now shaping who gets found.
Meet Julia. She’s a Blast of PINK.✨
I founded NICE! Storytelling in 2023 to help women-led businesses and organizations get the recognition they deserve.
Yes, I'm a former cheerleader and current cheer mom. My positivity is contagious, and I bring it to every project.
I'm also a former TV news reporter, an agency account manager, and an in-house marketing pro. That combination means I speak both "newsroom" and "boardroom," and I use it to make you visibleto a bigger audience.
We embrace the Minnesota way here: we play outside, we put others in the spotlight, we eat hotdish, play hockey, and yes, we're NICE!
Ways to Work Together
Whether you want to learn it, earn it, or create it yourself, here's how we get you seen.
PR Retainer
For women-led businesses, nonprofits, and independent professionals who want it handled.
A year-long partnership as your in-house media strategist with quarterly media pitching, monthly editorial guidance, and a trusted journalist in your corner when opportunities arise.
This is where I become your reporter-in-residence, landing the kind of coverage that builds credibility people trust, and AI tools cite.
Projects
For organizations looking to spotlight community impact, but no need for full-time PR.
A focused campaign to get your next big moment, a launch, an event, a milestone, in front of the right journalists, on a timeline that fits your date.
Consulting
A journalist brain on your story. Monthly 1:1 PR consulting for marketing teams who want a media strategy, without hiring a full-time publicist or handing over the pitching.
Let’s Get Visible
For businesses who want to stay visible, to people and to AI, even between big media wins. Consistent content keeps you findable in search, social, and AI results on the days you're not making headlines.
Video VIP Day: a one-day content intensive for your own channels
Video Episode Accelerator: an ongoing content partnership, made together
📺Media Training? Yep, I Do That Too.
When the spotlight turns your way, are you ready for it? During a 30-minute session, gain confidence with media training from a former TV news reporter to get camera-ready and own media moments like a pro.
✨One-on-One Interview Coaching
✨Message Refinement & On-Camera Practice
✨Real-Time Feedback from a Former News Reporter
✨Sparkle Section✨
Real client stories, big media moments, and proof earned media works. Check out our latest wins and see how NICE! Storytelling turns untold stories into unforgettable headlines.
“When I see PINK, I think of Julia🎀”
😞Sick of Competitors Overshadowing Your Message?
You’re managing a lot, and missing daily opportunities to share your story. If you’re ready to hand off the “media relations” task to someone with experience, let’s talk.

