You Don’t Need PR Every Month. You Need a Publicist When the Story Matters.
A year-long partnership that gives you a journalist’s brain, quarterly media pitching, and a PR partner you can call when opportunities arise.
👑You Don’t Need PR every single day.
But When the Story Matters… You Need a Publicist.
When you partner with NICE! Storytelling, you get more than a PR consultant. You get a former reporter in your corner helping you recognize and share the stories inside your business.
Because most businesses don’t lack great stories.
They just don’t recognize them yet.
Big Reputation Builder is a year-long partnership designed for nonprofits, entrepreneurs, and small businesses who want a trusted PR strategist — not constant pitching. Together we identify the moments worth sharing and bring them to the right reporters at the right time.
When opportunities arise, you’ll have someone who understands the media, the news cycle, and how to turn moments into meaningful visibility.
Four meaningful stories each year can fuel 12 months of visibility, credibility, and content.
✨ More credibility
✨ Stronger search authority
✨ Stories people actually remember
Think of it as having a publicist in your back pocket.
Clients in this program regularly reach out when questions come up like:
• “A reporter emailed me. What should I do?”
• “Is this announcement newsworthy?”
• “How should we share this story on social media?”
• “Can this moment become media coverage?”
When opportunities appear, you won’t have to figure it out alone.
You call Julia.
Is This For You?
🏆Nonprofits and businesses
with meaningful stories but don’t need full-time PR.
👀 Companies & brands looking to spotlight community impact.
🫶 Marketing pros who want PR support, but don’t have time to manage it.
How It Works
🧱 The First 30 Days - Editorial Strategy
Every newsroom starts with a story meeting.
During your onboarding month we align on your business goals, messaging, and story opportunities.
Together we identify the stories hiding inside your work and map out your visibility strategy for the year.
This includes:
brand story review
spokesperson positioning
story theme development
message alignment
media opportunity brainstorming
earned media strategy planning
By the end of onboarding, we’ll have a clear plan for how your business shows up in the media.
🚀Months Two and Beyond - Strategic Storytelling
Instead of chasing headlines every month, we focus on the stories that matter most.
Quarterly Media Pitching
Four strategic story campaigns per year designed to keep your brand relevant in the news cycle.
Each campaign includes:
story angle development
professional media pitch writing
targeted outreach to relevant journalists
coordination of interviews when secured
Monthly Editorial Meetings
Once a month, we meet for a one-hour strategy session.
Think of it like a newsroom editorial meeting.
During these sessions we:
identify new story opportunities
review marketing and messaging strategy
prepare for upcoming announcements
brainstorm thought leadership ideas
plan how to use earned media after you win it
Keeping scrolling for the investment.
🤝The Biggest Brands Didn’t Build Their Reputation Overnight, But They Did Invest In It.
This program runs for 12 months.
Building credibility takes time, and strategic storytelling works best when we have a full year to identify and share meaningful stories.
📈Investment:
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This program runs for 12 months.
Building credibility takes time, and strategic storytelling works best when we have a full year to identify and share meaningful stories.
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One-Time Onboarding + Strategy Development | $2,500
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$950/month
Includes:
• monthly editorial meetings
• quarterly media pitching
• PR strategy guidance
• media inquiry support
• earned media amplification strategy
📺Media Training? Yep, I Do That Too.
When the spotlight turns your way, are you ready for it? During a 30-minute session, gain confidence with media training from a former TV news reporter to get camera-ready and own media moments like a pro.
✨One-on-One Interview Coaching
✨Message Refinement & On-Camera Practice
✨Real-Time Feedback from a Former News Reporter
✨Sparkle Section✨
Real client stories, big media moments, and proof earned media works. Check out our latest wins and see how NICE! Storytelling turns untold stories into unforgettable headlines.
📢FOX 32 Chicago:
Entrepreneurship Education Company Earns GOOD News During Election Season
An education company client partnered with NICE! Storytelling for a 4-month media campaign during the height of election season, one of the toughest times to earn media attention. Despite the noise, we secured eight unique earned media placements in key geographic markets, boosting brand awareness, strengthening thought leadership, and increasing high-authority backlinks to enhance their domain authority. The stories didn’t just make headlines; they positioned my client as a leader in entrepreneurship education.
Client Quote: “We definitely made some headway in a challenging environment, and we thank you for your hard work and enthusiasm.” Margot Cidulka, Director of Marketing, Uncharted Learning/ INCubatoredu
“When I see PINK, I think of Julia🎀”
🔍FAQs -
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Does your current agency have a former TV news reporter? We do. It’s why we don’t do “spray and pray” PR. We’re media matchmakers connecting your brand with journalists who actually care. No fluff, no wasted pitches, just strategic storytelling that gets results.
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Nope. And any PR agency that says they can is lying. What we do guarantee is consistent, high-quality opportunities and expert pitching putting your name in the right conversations.
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PR is a long game. While we aim for at least one earned media feature per month, major placements can take time. That’s why our Big Reputation Builder runs for a minimum of four months. Momentum doesn’t happen overnight.
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Sure, if you want boring, generic content journalists ignore. We craft human-driven stories. The kind AI can’t generate, and reporters actually want to cover.
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Most of the time, no. Reporters rarely allow pre-publication approval, but they may fact-check data or confirm direct quotes. The First Amendment protects a journalist’s right to publish without external approval.
However, if you’re writing a bylined article, we have full control before submission. Just keep in mind—editors have the final say and may make changes before publication. That’s the reality of working with the media. -
During onboarding, we’ll have a one-hour kickoff call to go over strategy, key stories, and onboarding documents. We’ll also do a 30-minute thought leader call to build out speaker profiles and ensure alignment.
Once we’re in Pitch Mode, you’ll get NICE! Opportunity emails with media requests and pitch updates. We also meet for one-hour strategy calls every month to review wins, industry trends, and upcoming media opportunities.
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I keep reports simple and actionable because vanity metrics don’t equal business growth. You’ll get updates on:
✔ Published stories
✔ Pitches in progress
✔ Upcoming media opportunitiesI don’t share journalist contact information (because I respect their inboxes), and I think “impressions” are an inflated, meaningless metric (more on that below 👇).
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Public relations supports long-term business growth, not just short-term buzz. The best way to measure PR impact is by tracking:
General traffic increase
Increase in new site visits
Increase in referral traffic
Conversions
New business opportunities
Social channel growth
Social media interactions
High-Authority backlinks
Website Authority
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Because they’re useless. Impressions measure how many people could have seen an article based on total website traffic… not actual views. News outlets don’t share page-specific data, so there’s no way to know how many people really saw your story. Instead, we focus on meaningful, trackable metrics that actually move the needle for your business.
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Technically, yes. But I won’t recommend it. Press releases on the wire are expensive and rarely lead to real coverage. I’d rather use your budget wisely and pitch your story to actually get result.
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Nope. I build reputations—I don’t fix dumpster fires. But hey, maybe if you’d been NICE!
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Sure! Buy an ad.
Here’s the tea. Top-tier media is tough to crack, even for PR veterans. My first question is always: Why do you want to be there? And more importantly—is your audience actually reading it? If you have a story worth that level of coverage, I’d love to hear it. But let’s be real, most businesses see way more impact from targeted, industry-specific media.
⌛The Truth About Your Reputation
The brands dominating headlines aren’t always the biggest.
They’re the ones who know how to tell their story.
If you’re ready to stop wondering “Why is everyone else getting the buzz?”
Let’s start telling yours.

