Your Marketing Team Tells Your Story. I Get Reporters to Tell It For You.
A year-long partnership that puts a former TV reporter's instincts inside your marketing team, so the moments worth covering actually get covered.
You Don't Lack Great Stories. You Lack Someone Trained to See Them.
Your team is good at their job. They know your brand, your voice, your goals.
But marketing is trained to think in messaging: what you want to say.
Reporters are trained to think in newsworthiness. What would a stranger actually stop scrolling for?
That gap is exhausting. You're doing everything right, and it still feels like no one outside your walls knows your name.
Meanwhile, people are asking AI who the trusted names in your industry are, and AI answers based on what's already been said about you out in the world.
No earned credibility, no AI visibility. No AI visibility, no new business finding you before you find them.
I close that gap. I sit alongside your team as the in-house reporter you don't have on staff, spotting the stories your marketing brain walks right past, and turning them into coverage that builds real, lasting credibility.
When opportunities appear, you won’t have to figure it out alone.
You call Julia.
Is This For You?
🏆Women-led businesses and nonprofits with meaningful stories, but no need for full-time PR
👀 Companies & brands looking to spotlight community impact
🫶 Marketing teams who want PR support, without having to manage it themselves
How It Works
🧱 The First 30 Days - Editorial Strategy
Every newsroom starts with a story meeting.
During your onboarding month we align on your business goals, messaging, and story opportunities.
Together we identify the stories hiding inside your work and map out your visibility strategy for the year.
This includes:
brand story review
spokesperson positioning
story theme development
message alignment
media opportunity brainstorming
earned media strategy planning
By the end, you'll have a clear plan for how your business shows up in the media.
🚀Month Two and Beyond - Strategic Storytelling
Instead of chasing headlines every month, we focus on the stories that matter most.
Quarterly Media Pitching
Four strategic story campaigns per year each with its own angle, pitch, and outreach. Designed to keep your brand relevant in the news cycle.
Monthly Editorial Meetings
A one-hour strategy session every month, run like a newsroom meeting: new story ideas, messaging check-ins, and prep for what's next.
Keeping scrolling for the investment.
🤝The Biggest Brands Didn’t Build Their Reputation Overnight, But They Did Invest In It.
This program runs for 12 months.
Building credibility takes time, and strategic storytelling works best when we have a full year to identify and share meaningful stories.
📈Investment:
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One-Time Onboarding + Strategy Development | $2,900
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Two ways to work together:
Momentum (Monthly Pitching) — $2000/mo. Bi-weekly editorial meetings, monthly pitching, ongoing media inquiry support.
Spotlight (Quarterly Stories) $890/mo. Same strategic pitching, lighter monthly touchpoint, for teams who want a publicist on call without a standing monthly meeting.
📺Media Training? Yep, I Do That Too.
When the spotlight turns your way, are you ready for it? During a 30-minute session, gain confidence with media training from a former TV news reporter to get camera-ready and own media moments like a pro.
✨One-on-One Interview Coaching
✨Message Refinement & On-Camera Practice
✨Real-Time Feedback from a Former News Reporter
✨Sparkle Section✨
Real client stories, big media moments, and proof earned media works. Check out our latest wins and see how NICE! Storytelling turns untold stories into unforgettable headlines.
📢FOX 32 Chicago:
Entrepreneurship Education Company Earns GOOD News During Election Season
An education company client partnered with NICE! Storytelling for a 4-month media campaign during the height of election season, one of the toughest times to earn media attention. Despite the noise, we secured eight unique earned media placements in key geographic markets, boosting brand awareness, strengthening thought leadership, and increasing high-authority backlinks to enhance their domain authority. The stories didn’t just make headlines; they positioned my client as a leader in entrepreneurship education.
Client Quote: “We definitely made some headway in a challenging environment, and we thank you for your hard work and enthusiasm.” Margot Cidulka, Director of Marketing, Uncharted Learning/ INCubatoredu
“When I see PINK, I think of Julia🎀”
🔍FAQs -
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Does your current agency have a former TV news reporter? We do. It’s why we don’t do “spray and pray” PR. We’re media matchmakers connecting your brand with journalists who actually care. No fluff, no wasted pitches, just strategic storytelling that gets results.
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Nope. And any PR agency that says they can is lying. What we do guarantee is consistent, high-quality opportunities and expert pitching putting your name in the right conversations.
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PR is a long game. While we aim for at least one earned media feature per month, major placements can take time. That’s why our Big Reputation Builder runs for a minimum of four months. Momentum doesn’t happen overnight.
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Sure, if you want boring, generic content journalists ignore. We craft human-driven stories. The kind AI can’t generate, and reporters actually want to cover.
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Most of the time, no. Reporters rarely allow pre-publication approval, but they may fact-check data or confirm direct quotes. The First Amendment protects a journalist’s right to publish without external approval.
However, if you’re writing a bylined article, we have full control before submission. Just keep in mind—editors have the final say and may make changes before publication. That’s the reality of working with the media. -
During onboarding, we’ll have a one-hour kickoff call to go over strategy, key stories, and onboarding documents. We’ll also do a 30-minute thought leader call to build out speaker profiles and ensure alignment.
Once we’re in Pitch Mode, you’ll get NICE! Opportunity emails with media requests and pitch updates. We also meet for one-hour strategy calls every month to review wins, industry trends, and upcoming media opportunities.
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I keep reports simple and actionable because vanity metrics don’t equal business growth. You’ll get updates on:
✔ Published stories
✔ Pitches in progress
✔ Upcoming media opportunitiesI don’t share journalist contact information (because I respect their inboxes), and I think “impressions” are an inflated, meaningless metric (more on that below 👇).
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Public relations supports long-term business growth, not just short-term buzz. The best way to measure PR impact is by tracking:
General traffic increase
Increase in new site visits
Increase in referral traffic
Conversions
New business opportunities
Social channel growth
Social media interactions
High-Authority backlinks
Website Authority
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Because they’re useless. Impressions measure how many people could have seen an article based on total website traffic… not actual views. News outlets don’t share page-specific data, so there’s no way to know how many people really saw your story. Instead, we focus on meaningful, trackable metrics that actually move the needle for your business.
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Technically, yes. But I won’t recommend it. Press releases on the wire are expensive and rarely lead to real coverage. I’d rather use your budget wisely and pitch your story to actually get result.
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Nope. I build reputations—I don’t fix dumpster fires. But hey, maybe if you’d been NICE!
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Sure! Buy an ad.
Here’s the tea. Top-tier media is tough to crack, even for PR veterans. My first question is always: Why do you want to be there? And more importantly—is your audience actually reading it? If you have a story worth that level of coverage, I’d love to hear it. But let’s be real, most businesses see way more impact from targeted, industry-specific media.
The Biggest Brands Didn't Build Their Reputation Overnight. But They Did Invest In It.
If you're tired of asking "why is everyone else getting the buzz," let's close the gap, with reporters, and with the tools now shaping who gets noticed.
